Hind Toufga, the founder of Julicia Studio, started her journey after the COVID-19 pandemic. She had a background in UX design and a passion for gaming. With the help of Enterprise Europe Network (EEN), she expanded her business by building strong connections across borders.
In June 2023, she participated in a trip to Helsinki organized by EEN together with its partners from Sweden and Finland. There, she met important people in the gaming industry — from big companies to small developers — which helped her get new jobs and roles.

Today, she speaks at European gaming events, and she also helps other women who want to work in games. She wants to grow her studio sustainably. Her story shows how teamwork, support, and courage can help creative people succeed.
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Entrepreneurship is fundamentally about action: taking opportunities and ideas and actively transforming them into value for others. This created value is not solely restricted to profit: it can manifest as financial, cultural, or social benefit. It represents a dynamic process where vision meets execution to solve problems or introduce benefits to a target audience. It requires an active engagement with the environment to spot gaps and fill them. The true core of successful entrepreneurship doesn't lie in possessing the most groundbreaking idea, but rather in effectively meeting a demand in the market. Ideas are abundant, but the ability to align an idea with a need determines its viability. This market-centric focus ensures that the resulting product, service, or initiative genuinely resonates with and benefits the intended recipients. Moreover, an entrepreneurial endeavor can equally deal with significant cultural or social issues that are not linked to immediate profit or do not require substantial financial investment. This concept highlights the rise of social entrepreneurship, where the primary goal is social impact rather than financial return. |
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WHAT IS THE MOST IMPORTANT FACTOR IN SUCCESSFUL ENTREPRENEURSHIP?
WHAT IS THE PRIMARY FOCUS OF SOCIAL ENTREPRENEURSHIP?
WHAT IS THE DEFINITION OF ENTREPRENEURSHIP?
WHAT DOES ENTREPRENEURSHIP INVOLVE?
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Complete the text by filling in the 10 missing words from the following list: Entrepreneurship is not exclusively a profit-oriented activity. A distinct model exists in the form of the Social Business, which is specifically aimed at developing, funding, and implementing solutions to pressing (1) ____________, cultural, or environmental issues. Nobel Laureate Muhammad Yunus (2009) defined a Social Business by three core criteria: it must be created and designed to address a social problem; it must be financially (2) ____________; and crucially, any (3) ____________ realized are strictly (4) ____________ into the business itself or used to start other social businesses. |
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Read and answer the question independently. Compare your answer with your partners. Work together to prepare what you will share. After reading about social entrepreneurs and their impact, can you think of a problem in your community or the world that you would like to solve through a social enterprise? Describe your idea and how it would make a positive difference. I THINK... MY PARTNER THINKS... WE WILL SHARE... |
Becoming an entrepreneur is about more than just having a "brilliant" idea; it is the process of turning your vision into something valuable, whether that means generating wealth, enriching culture, or supporting your community.
At its core, it means spotting a gap in the market and using your resources to create a solution that genuinely helps people.
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OPERATIONAL & MANAGERIAL SKILLS
MENTAL & EMOTIONAL ATTITUDES
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INTERPERSONAL & LEADERSHIP SKILLS
PERSONAL & SELF-MANAGEMENT SKILLS
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| The European Pillar of Social Rights is a set of guidelines designed to improve the lives of people in Europe. It aims to ensure that everyone has a fair opportunity to thrive. It was developed in response to concerns that the European Union was prioritizing economic issues over the well-being of its citizens. The Pillar outlines 20 key areas where improvements are needed to create a more equitable society. | |
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One of its main goals is to provide access to quality education and training for all. This helps people gain the skills they need to secure employment and actively participate in their communities. Another important objective is to promote gender equality, ensuring that women and men have equal opportunities in the workplace and receive equal pay for equal work. The Pillar also focuses on assisting individuals in their search for employment by providing job search support and skills development programs. It also emphasizes the importance of access to essential services, such as healthcare and affordable housing, which are fundamental to a good quality of life. |
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Answer the following multiple-choice questions about the reading: 1. According to the European Pillar of Social Rights, what is one consideration when improving the lives of people in Europe?
2. According to the European Pillar of Social Rights, what is emphasized regarding gender in the workplace?
3. According to the European Pillar of Social Rights, what happens when EU countries, lawmakers, and individuals work together?
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Match the following rights with the corresponding image and definition: old age pensions / people with disabilities / healthcare / education, training, and life-long learning / equal treatment between women and men
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Everyone has the right to good education and training throughout their whole life | ![]() |
Women and men have equal rights to a pension. A pension is money for you to live on when you retire. |
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People with disabilities have the right to support to: live with dignity; take part in the world around them. |
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Everyone has the right to affordable, good-quality healthcare | ![]() |
Men and women must be treated in the same fair way in every part of life |
This spirit of making a positive difference aligns perfectly with the European Pillar of Social Rights, a set of 20 principles designed to ensure everyone in Europe has fair access to education, better jobs, and decent living conditions.
However, creating a fairer society requires collaboration between individuals, institutions, and countries.
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The European Social Fund (ESF) is the main tool in Europe for supporting employment and social inclusion. It helps people find a job, especially those who are disadvantaged or at risk of poverty. Every year, around 10 million people receive support to enter the labour market or improve their skills. The ESF also works to reduce the effects of economic crises, such as rising unemployment, and aims to build a more inclusive society. From 2021 to 2027, the European Social Fund Plus continues this mission with a budget of about €80 billion. This money is used to train people and help them prepare for work in many sectors. While the ESF supports everyone who can benefit, it pays special attention to people who face greater difficulties. Its main goals include boosting business and creating pathways to employment, so that more people in Europe can have fair and equal opportunities.The European Social Fund (ESF) is the main tool in Europe for supporting employment and social inclusion. |
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Read the following statements and decide if they are true or false.
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The European Union offers several financial instruments to support small and medium-sized enterprises (SMEs). The InvestEU Programme helps companies by improving their access to finance through its three components: the InvestEU Fund, the InvestEU Advisory Hub and the InvestEU Portal. Thanks to the InvestEU Fund, financial partners invest in projects connected to EU's top policy priorities, such as the green, innovation, digital transition, etc. and benefit from the protection of EU budget guarantee. The €26.2 billion EU budget guarantee backs the investments of financial partners, increasing their risk-bearing capacity and thus allowing to mobilise at least €372 billion in additional investment. The Creative Europe Programme introduced a €121 million guarantee facility to help cultural and creative businesses grow and become more competitive. It also covers part of the possible financial losses of banks to encourage them to support creative projects. In addition, the EU Programme for Employment and Social Innovation (EaSI) works to improve employment conditions and fight poverty. EaSI helps countries develop better social protection systems and labour market policies, supporting more job opportunities and better cooperation across Europe. |
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Complete the sentences with the words from the following list: The InvestEU Programme helps SMEs get better ______ to finance. |
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Step 1 – ExploreOpen each link: For each site, write one very short note (just a phrase or sentence) answering:
You can write your answers in your notes app, a message to yourself, or on paper. Step 2 – DiscoverFind one useful opportunity or tool from each website. Write one simple sentence per website describing the opportunity you found. Step 3 – ResumeCreate a short summary using any format you prefer, depending on your device: Your output must include these three points:
Step 4 – ReflectAnswer mentally or in one sentence: |
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MICROSOFT TEAMS Teams is a collaboration app designed to keep all your work conversations and files in one place. Its main goal is to replace fragmented emails with real-time interaction:
MIRO Miro is a visual collaboration tool. Imagine a physical whiteboard in a meeting room, but it never ends, and you can stick digital "post-it" notes, images, and diagrams on it:
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CHATGPT (OPEN AI)
https://chatgpt.com
Chatgpt is like a swiss army knife. It’s usually the first one people go to because it handles a bit of everything: writing, brainstorming, and daily tasks with a very "human" and engaging personality.
Best for: creative writing, rapid ideation, and general "quick" questions.
GEMINI
https://gemini.google.com/app
Since it’s built by google, gemini’s superpower is its connection to the real world and your personal google ecosystem (docs, gmail, drive). It also has a "massive memory" (context window), meaning it can read thousands of pages or hours of video at once.
Best for: tasks involving Google apps, analyzing huge files, and processing images/video natively.
CLAUDE (ANTHROPIC)
https://claude.ai/login
Claude is often praised for being the most "intelligent" and safe. It writes in a more natural, less "robotic" way than ChatGPT and is currently considered the king of complex coding and deep logic.
Best for: advanced coding, nuanced writing, and checking for subtle errors in complex documents.
NOTEBOOKLM (GOOGLE)
https://notebooklm.google
Unlike the others, NotebookLM isn't meant to talk about the whole internet. It only knows what you give it (your PDFs, notes, or links). It’s designed to help you master specific information.
Best for: students and researchers. It can turn your notes into a "podcast" summary or a study guide with 100% accurate citations.
FIVERR
https://fiverr.com
Fiverr is a marketplace where freelancers (sellers) list specific services called "gigs" at a fixed price. It’s like a catalog: the buyer browses, clicks "buy" and the transaction starts.
Best for: quick, one-time tasks (e.G. "I will design a logo for $50" or "i will translate 500 words").
UPWORK
https://www.upwork.com
Upwork is a more traditional freelance platform where clients post specific job descriptions and freelancers submit proposals (bids) to win the project.
Best for: long-term projects, complex work, and hourly contracts (e.G. "Looking for a web developer for a 3-month project").
SHOPIFY
https://www.shopify.com
Unlike the other two, shopify is not a place to find freelancers (though you can hire "shopify experts" to help you). It is a platform that gives you the tools to build your own online store.
Best for: selling physical or digital products directly to your own customers (e.G. Your own clothing brand or an ebook store).
Key things to remember:To support this mission, the EU offers practical help for those starting a small business. Through programmes like EaSI, InvestEU, and Creative Europe, you can access job opportunities, loans, and funding to help your project grow and become more competitive. Ultimately, your entrepreneurial journey isn't just about business, it’s a way to contribute to a stronger, fairer Europe. By using digital tools such as MS Teams, ChatGPT and Fiverr you can boost your self-employment opportunities. |
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UNEMPLOYMENT
THE state of not having a job, e.g. The pillar seeks to address challenges like unemployment.
EMPLOYMENT
THE condition of having paid work, e.g. The pillar helps people secure employment through training.
CONTRACT
A legally binding agreement between two or more parties that outlines rights, obligations, and terms, e.g. She signed a one-year contract with the firm after the interview.
INITIATIVE
A new plan or process to achieve something or solve a problem, e.g. The european pillar of social rights is an initiative to improve lives.
ENTREPRENEUR
A person who starts a business and is willing to take risks to make money, e.g. The young entrepreneur had a great idea for a new app.
ENTREPRENEURSHIP
The activity of setting up a business or businesses, taking on financial risks in the hope of profit, e.g. She displayed great entrepreneurship when she started her own successful bakery.
PRODUCT
An article or substance that is manufactured or refined for sale, e.g. The company's new product was a big hit with customers.
CUSTOMER
A person or company that buys goods or services, e.g. The store always tries to keep its customers happy.
STAKEHOLDER
A PERSON with an interest or concern in something, especially a business, e.g. The company listened to the concerns of its stakeholders before making a decision.
INVESTORS
A person or organization that puts money into financial schemes, property, or a business with the expectation of achieving a profit, e.g. The investors were excited about the potential of the new company.
INCUBATORS
Programs or organizations that help new businesses develop by providing resources and support, e.g. Tech startups often join incubators to get advice and funding.
SUBSIDIES
Financial assistance given by the government to support a business or industry, e.g. Farmers may receive subsidies to help them stay in business.
LAWMAKERS
People who create laws, e.g. EU countries, lawmakers, and individuals can help create a better europe.
TRAINING
Instruction or practice aimed at improving skills, knowledge, or performance in a specific job or activity, e.g. The company offers regular training to help employees develop new technical skills.
MINDSET
A person's general attitude, e.g. She has a very positive mindset, even when things go wrong.
Key things to remember:
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This module has the following objectives:












At the end of this module, you will:
At the end of this module, you will gain:
The module provides theoretical knowledge and practical tools related to entrepreneurship and its main characteristics, as well as to the European funding available for entrepreneurs, start-ups, and SMEs.
Images,picturesandlogos
Sliden.2
https://t3.ftcdn.net/jpg/06/19/29/94/240_F_619299409_jTzGQnM9aNVibWaKfd523kqpI8edMZy0.jpg
Sliden.14-EuropeanPillarofSocialRights
https://eaea.org/wp-content/uploads/2020/12/SOCIAL-PILLAR-3-scaled.jpg
Sliden.15-EuropeanPillarofSocialRights
https://www.etuc.org/en/document/etuc-priorities-action-plan-implementing-european-pillar-social-rights
Sliden.17-EuropeanPillarofSocialRights
https://employment-social-affairs.ec.europa.eu/policies-and-activities/european-pillar-social-rights-building-fairer-and-more-inclusive-european-union/what-are-20-principles-european-pillar-social-rights-easy-read-version_en
Sliden.24,25,26,27
EnterpriseEuropeNetworklogohttps://social-economy-gateway.ec.europa.eu/sites/default/files/styles/oe_theme_medium_no_crop/public/2023-10/EEN%20Logo.png?itok=Y3zS1yHW
EUClusterCollaborationPlatformlogo
https://www.clustercollaboration.eu/themes/custom/ecorys_subtheme/assets/images/logo-mobile.png
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MSTeamslogo
https://download.logo.wine/logo/Microsoft_Teams/Microsoft_Teams-Logo.wine.png
Mirologo
https://1000logos.net/miro-logo/
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ChatGPTlogo
https://1000logos.net/chatgpt-logo/
Geminilogo
https://it.wikipedia.org/wiki/File:Gemini_language_model_logo.png
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Claudelogo
https://seeklogo.com/vector-logo/554540/claude
NotebookLMlogo
https://www.logoshape.com/notebooklm-vector-logo-free-download-8688.html
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Fiverrlogo
https://seeklogo.com/vector-logo/491260/fiverr
Upworklogo
https://freebiesupply.com/logos/upwork-logo-2/
Shopifylogo
https://www.citypng.com/photo/3047/high-resolution-shopify-official-logo
*Theremainingpicturesareroyalty-freeimagesdownloadedfromPixabay.
European Commission. “Creative Europe” 2025. Accessed December 13, 2025.
https://culture.ec.europa.eu/creative-europe
European Commission. “Direct management (EaSI)” 2025. Accessed December 13, 2025.
https://european-social-fund-plus.ec.europa.eu/en/direct-management-easi
European Commission “Enterprise Europe Network” 2025. Accessed December 13, 2025.
http://een.ec.europa.eu
European Commission. “European Pillar of Social Rights” 2025. Accessed December 13, 2025.
https://employment-social-affairs.ec.europa.eu/policies-and-activities/european-pillar-social-rights-building-fairer-and-more-inclusive-european-union_en
European Commission. “European Social Fund Plus” 2025. Accessed December 13, 2025.
https://european-social-fund-plus.ec.europa.eu/en
European Commission “How cross-border collaboration helped a creative entrepreneur grow in the gaming industry” Enterprise Europe Network - Success stories. 2025. Accessed December 13, 2025.
https://een.ec.europa.eu/success-stories/how-cross-border-collaboration-helped-creative-entrepreneur-grow-gaming-industry
European Commission. “InvestEU Portal” 2025. Accessed December 13, 2025.
https://ec.europa.eu/investeuportal/desktop/en/index.html
European Union “EU Cluster Collaboration Platform” 2025. Accessed December 13, 2025.
https://www.clustercollaboration.eu
European Union “Practical guide to doing business in Europe” Your Europe – Business. 2025. Accessed December 13, 2025.
https://europa.eu/youreurope/business/index_en.htm
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